they are the ones who create the fashion, they design the trends. it's high street brands and people in advertising who do the forecasting, based on what the lovely designers give them.
they normally design a two seasons ahead. but they only come out on the catwalks one season before.
so the spring/summer collection will come out in winter. but the designers will be on the next autumn/winter collection.
The try to set the Fashion rather than forecast it
If they know a warehouse load of free blue cloth is going to be available next year -- good chance they will be trying to get everyone wearing blue
They also watch what films will be coming to the cinemas - these can influence fashion and taste too.
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